With a name like "Pretty in Pink," I was mentally prepared to find bubblegum tufted walls abounding with frilly frocks and other Barbie-esque accents, but I was surprised to discover that the name of this gem of a boutique was derived from the classic 80's flick as opposed to one overpowering color palette. Greeted by one of the owners herself and her uber-talented husband (he is responsible for the best sale sign ever: a custom chalk tattoo on the concrete ushering you in for style and savings) with The Cure rocking out of the speakers, I was immediately transported to a world where retro rules and tough is chic. Not to disappoint, a hot pink wall highlights... read more

Just 'cause you wanna wear pink and look pretty doesn't mean you can't wander around this earth in search of pill box bracelets and black magic switchblades that spit on the niaveties of girlhood while swinging from a gold chain with a snarl and a kick. Good thing you don't have to look far for such things, because Pretty In Pink is up and running in Costa Mesa, CA.

Holly Valdez has ventured on a satisfying journey into promiscuous waters... which happens to be the current state of... read more

I arrived at the boutique Pretty in Pink for the first time thinking I had a good idea of what I was about to see. After all, I follow them on twitter and am a fan on facebook. But when I walked through the doors of the new Costa Mesa boutique I instantly knew the atmosphere was a perfect match for the clothing. The colors on the brightly painted walls were an instant giveaway to the welcoming, relaxed vibe of the store. It was perfect. A little rock and roll, a bit of girlie... actually a bit for everyone. Even better, owner Holly Valdez couldn’t be nicer.

As I browsed through the racks I got even more excited. The pieces were unique, very stylish and... read more

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